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The platform is rolling out a new feature that allows them to cut down on the amount of artificial intelligence-produced media appearing in their feeds. This move comes as the platform disclosed that it now features in excess of 1 thousand million AI videos.

Testing and Rollout

The new functionality is in a pilot phase over the next few weeks before a widespread launch. This advancement coincides with a increase in content created by AI, fueled by emerging video-generation tools.

The Broader AI Trend

Studies have shown that approximately a tenth of the quickest rising video streams on a competing service only show AI-generated videos. A considerable share of this material is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is typically absurd or surreal.

Based on user feedback that many people appreciate content created using AI tools, including computer-generated images to educational videos, and we intend to provide users the ability to increase or decrease of that, based on their own likes,” stated a platform representative.

Volume and Proportions

The platform disclosed that there are presently 1.3 billion videos on its network tagged as made with AI. In total, more than 100 m media items are added to the app each day, making clips made by AI a relatively small part of its total content library.

Customizing Your Feed

Viewers will be capable of reduce or increase the level of artificial media they see by accessing the content preference option in the application and picking “AI-generated content”. Further subjects that currently be adjusted under the setting include politics, clothing, aesthetics, and dance.

Content Labeling and Policies

TikTok’s guidelines require creators to tag convincing AI-made content, and it prohibits harmful deepfakes of public figures or critical incidents. Any realistic AI video that is unmarked can be taken down under its community policies.

Furthermore, the platform will from now on attach an AI-generated watermark to content made using its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This action is aimed to deter users from seeking to evade the disclosure requirement.

AI Literacy Programs

TikTok is furthermore introducing a $2 million AI literacy fund for professionals and institutions to create educational content about ethical AI use. This initiative will support charitable organizations specializing in educating coding and technology.

Moderation Strategy

The platform has defended its content review process, during discussion over plans to lay off numerous review team members in the United Kingdom. It is expected to cut hundreds of positions in its user protection department in the UK capital, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.

A senior executive explained that human moderation would still have a role, but automated tools can shield workers by removing the most harmful content ahead of it has to be seen by staff. TikTok reported a 76% decrease in disturbing and violent content reviewed by human moderators over the previous year due to intervention by its AI tools.

“We think that it’s essential to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s very important to limit contact with harmful content as swiftly, which is where a significant AI assistance is making a difference process content quickly.”